Why Profit Comes First w/ Rocky Lalvani | Intuitive Ascending Mind Podcast

In this episode of the Intuitive Ascending Mind Podcast, host Alia Yasmin Khan is joined by business coach and podcaster Rocky Lalvani.

Rocky specializes in helping entrepreneurs and business owners build profit and increase cash flow—key elements for long-term business success. Rocky shares his journey from being a tech-savvy kid in the early ’80s, fascinated by numbers and finance, to becoming an expert in business profitability.

His passion for financial strategy led him to realize that many business owners don't fully understand their numbers, which ultimately inspired him to shift his focus from personal finance to business finance.

Together, Alia and Rocky explore the common financial mistakes entrepreneurs make—especially the tendency to prioritize revenue over profit. Rocky introduces the principles of Profit First, a cash management system that ensures business owners allocate funds effectively, prioritize profit, and avoid common pitfalls like overspending on marketing or operating without clear financial goals.

He breaks down the 16 financial levers that every business owner should monitor, from revenue generation to operational efficiency and cash flow management. The conversation also dives into the mindset shifts necessary for business owners to start paying themselves properly.

Many entrepreneurs believe they need to reinvest everything back into their business, but Rocky challenges this notion, emphasizing that profitability should be a priority from the start—not just a future goal.

If you’re looking for practical, actionable strategies to optimize your business finances, build sustainable wealth, and gain true financial freedom, this episode is for you. Tune in now and start taking control of your business’s financial future!

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